It seems nearly impossible to get steady sales without doing one of those options, or even both, depending on what you sell.

If I stop the process, my sales drop (on average it could be as high as a 30% to 40% of a drop), until we end-and-sell similar again. Test after test shows the very same results. I have done this over and over (and over again), since the end of October of 2021. I try to never let any item sit in my store without ending-and-selling-similar longer than 30 days. Most resellers will refer to this as “eBay is ghosting” their items. It is very clear to me that when I do not end listings and “sell similar” on a routine basis, my sales drop after a short time.

I addressed this last year in an article as a way to boost your sales, but now it seems to be a necessity. Since eBay changed over to item specific centered listings last year, most resellers (including myself) must either end listings and “sell similar,” or use some form of promoted listings just to get their items seen. If your listings do not meet their new requirements by the deadline, they can simply not show your items to potential buyers (at all), until they do. Sellers are given a deadline to change or add things to their listings. Most of the time I am forced to put in hours of extra work changing things around, or adding item specifics to meet eBay’s new update requirements. I cringe every time I see their update email, because most of the time it just means more work for me with no real benefits to me or my sales. Sometimes they are simple changes, while other times they are massive ones, such as with eBay’s Item Specific centered listing changes. Numerous times, each year eBay releases an update announcing changes they are making to the platform.

The Auction Professor is back with an update about using a “sell similar” strategy to fight declining sales on eBay.

How to store my ebay listings